what seo focuses on
SEO improves how search engines crawl, understand and rank useful pages for relevant queries. It includes technical foundations, content, on-page clarity and authority.
Fix the foundations first, then prioritise the questions and narratives that matter commercially.
what geo adds
GEO looks beyond ranking pages to the wider evidence an AI system may use when composing an answer: consistent entities, credible mentions, expert signals and clear content across the web.
where they overlap
Both benefit from accessible websites, well-structured information, genuine expertise and trusted references. Good GEO should build on sound SEO rather than create a separate pile of AI copy.
the practical answer
Fix the foundations first, then prioritise the questions and narratives that matter commercially. Connect owned content to earned authority, and measure traditional and AI discovery side by side.