PR & DIGITAL MARKETING
BUILT AS ONE GEO STRATEGY.
PR and GEO are fundamentally about advocacy. The goal hasn’t changed; you’re still winning hearts and minds. What’s changed is that some of those minds are now artificial and increasingly, the most influential. We plan for both from day one.
ONE STRATEGY.
FOUR LEVERS.
EARNED MEDIA
OWNED MEDIA
ACCOLADES
IN-PERSON & COMMUNITY
EARNED MEDIA.
News, features and thought leadership. Mapped against your key messages so every piece plays its part in influencing your overall narrative.
- Consumer and B2B PR
- Corporate comms and reputation management
- Thought leadership and newsjacking
- Executive visibility and profile-building
- Awards and accreditation
- Organic social media
OWNED MEDIA.
Your website and social channels, built to work exceedingly hard for the humans who read them and the AI engines that crawl, cite and assess them.
- SEO & AI-optimised website copy & structure
- Social media strategy, content & community management
- Structured data & AI-visibility audits
- Newsletter strategy
ACCOLADES.
Recognition that reinforces your expertise. We identify relevant awards and accreditations, shape a compelling entry and bring together the evidence that supports it.
- Awards and accreditation strategy
- Award submissions and entry writing
- Evidence gathering and supporting materials
- Communicating shortlists, wins and accreditations
IN-PERSON & COMMUNITY.
Real-world moments that generate word of mouth, human advocacy and the kind of story an algorithm can't manufacture.
- Event planning & management
- Community engagement activity
- Sponsorships & partnerships
HOW WE
WORK TOGETHER.
Every project starts with a full-immersion session in which we get under the skin of your business to draw out key messages, timeline, audiences, and the behaviour we want to change.
AUDIT & ASSESS
Benchmarking your online footprint: visibility, sentiment, narrative and call-to-action.
ACTIVATE
A bespoke PR & GEO strategy delivered by specialists across media relations, SEO, awards, social and community engagement.
TRACK & ADAPT
Measuring against benchmarks and staying agile to review and adjust strategies as media and AI evolve.
drop us
a line.
Tell us where you want to be seen, heard or understood. We’ll come back with an honest view of how Zealous can help.