THE NEW RULES
OF DISCOVERY.
Clear, useful thinking on PR, SEO, GEO and the places they meet.
what our insights cover.
Discovery has changed. People still read the news and search on Google, but they now also ask AI assistants to explain a problem, compare options and recommend who to trust. Our insights explore what that shift means for how businesses earn visibility and reputation.
We write about public relations, search engine optimisation and generative engine optimisation, and above all the places they meet: how earned media shapes what AI says about a brand, how PR and SEO strengthen each other, and what it takes to become a credible, citable source. Each piece aims to be practical, with clear explanations and steps you can act on rather than jargon or hype.
They are written for founders, marketing leads and communications teams at B2B and consumer businesses who want to understand how their brand is found, described and recommended, and what to do about it. Whether you are new to GEO or refining an established PR programme, start with any article below.
What is generative engine optimisation?
A practical introduction to AI narrative.
Read insighthow pr influences your ai narrative
Why earned authority now matters to machines as well as people.
Read insightHow PR and SEO work together
What changes when reputation and search share one plan.
Read insightGEO vs SEO: what businesses actually need
Where the disciplines overlap, differ and reinforce each other.
Read insightlet’s make
some noise.
Tell us where you want to be seen, heard or understood. We’ll come back with an honest view of how Zealous can help.