are you the ai answer?
Traditional search engines such as Google offer a list of pages and blue links. Generative AI engines compose a response from information across the internet that it can find and interpret. The mission has changed from being a top blue link to being a credible AI answer.
Begin by auditing how your business appears in relevant AI answers, what narrative is visible across trusted sources and whether your own site explains your expertise or product clearly.
what geo involves
GEO brings together clear owned content, strong technical foundations, consistent information and credible third-party views. No single trick can guarantee a citation or recommendation.
why pr matters
AI engines make an opinion about a brand based on everything it can access on the internet. It leans heavily on independent, third-party coverage, such as journalism, as it can't just take your word for it. Of course your website is going to say you're the best in the biz.
where to start
Type your business or product into your go-to AI engine. Do you like what you see? Is it current and complimentary? Now separately ask it a complex question as if you are in the mind of your customer. Do you appear in the answer? Now get in touch with us: we'll provide you with a thorough audit across every AI engine and for every relevant prompt. If you don't know what your benchmark is, you can't optimise your AI narrative.