our approach to b2b
We start with your business, your buyers and the expertise that sets you apart. Then we turn complex ideas into clear, media-worthy stories, connecting thought leadership, case studies and news, executive profiles and useful owned content. Whether you sell a specialist service, a product or a complex solution, the aim is the same: build confidence before the AI shortlist.
who we work with
Our sector specialisms span the industries where expertise and trust decide who wins the work.
- Technology, including SaaS: crowded categories where every product claims to be the smartest. We help technology businesses explain what they actually solve, give their founders and experts a credible voice, and make sure the problem they fix is linked to their name in media, search and AI answers.
- Professional services: firms that sell knowledge and judgement. We turn partners' and specialists' expertise into commentary, insight and profiles that show prospective clients how you think before they ever pick up the phone.
- MICE: meetings, incentives, conferences and events businesses that depend on reputation, relationships and being front of mind when organisers plan. We build visibility across trade titles and the wider business press.
- Industrial equipment: technical products with long sales cycles and specialist buyers. We translate engineering detail into stories about efficiency, safety and progress that procurement teams and decision makers understand.
- Built environment products and services: from construction and materials to the services that shape buildings and places. We connect your innovation to the issues the industry is debating, from sustainability to skills.
what a typical b2b campaign includes
Every programme is shaped around your goals, but most B2B campaigns combine a few core elements that work harder together than alone.
- Thought leadership: opinion pieces, bylined articles and research-led points of view that position your leaders as people worth listening to.
- Executive profiling: interviews, profiles, awards and speaking opportunities that put a trusted face to your business.
- Case studies: evidence of what you have delivered for clients, written to be useful to journalists, buyers and AI tools alike.
- Industry newsjacking: fast, expert reaction to the news and debates shaping your sector, in both mainstream and trade media.
how pr, seo and geo work together for b2b
B2B buyers research quietly and for a long time. They read trade press, search for answers to specific problems and, increasingly, ask AI tools to compare their options. PR earns the credible third-party coverage that proves your authority. SEO makes sure your own content answers the questions buyers search for and that coverage strengthens your site's standing. GEO connects the two, so AI engines find consistent, well-sourced information about who you are, what you do and who you do it for. The result is one narrative, repeated across every place a buyer looks, so that when the shortlist is drawn up you are already on it.
how we measure results
We report on what matters to a B2B business, not just the volume of clippings. That means the quality and relevance of coverage in the titles your buyers trust, your share of voice against competitors, your spokesperson's visibility, and improvement in discovery against the topics you want to own and be referenced against. We also track your presence in AI answers and the narrative AI tells about your business: whether you are mentioned and when, how accurately you are described and whether you are recommended.
your expertise discovered
With a Zealous mentality, we bring intense energy and enthusiasm into everything we do. Our proactive B2B PR team throws away the dull cookie cutter approach to break your B2B business into mainstream media while consistently delivering vital industry press.