our approach to consumer pr
We start with your audience and the story that gives them a reason to care. Then we create genuinely relevant media relations and consumer engagement opportunities that leave a lasting impression. Whether you sell a product or a service, the aim is the same: be the brand people know, trust and choose.
who we work with
Our sector specialisms reach across the categories and the brands people come back to.
- Property and placemaking: homes, developments and places are built around people. We tell the stories of the communities, lifestyles and local character that make a place somewhere people want to be, for both local and national audiences.
- Personal finance: money is personal and trust is everything. We help financial brands speak clearly and helpfully about the decisions people face every day, earning credibility with consumer and money media.
- The third sector: charities and not-for-profits need to inspire action with limited resources. We find the human stories behind the cause and the moments that move people to support it.
- Lifestyle products and services: from food and drink to wellbeing, home and leisure, we help lifestyle brands become part of the conversations their customers are already having.
what a typical consumer campaign includes
Every campaign is built around your audience and goals, but most bring together a mix of the following.
- Product and services news: launches, updates and announcements told in a way that gives media and audiences a reason to care.
- Case studies: real customer and community stories that show the difference your brand makes.
- Community engagement: events, partnerships and grassroots activity that build genuine local and online conversation.
- Cultural moments and current affairs: timely, relevant stories that connect your brand to what people are talking about right now.
why pr is vital for consumer brands
Discovery and trust now rest on a brand's whole online footprint: from earned media coverage by credible journalist to user-generated content from customers and the general public. PR is integral to that footprint. Carrying more weight than any advert is how consumer brands genuinely connect with people, spark conversation, and earn advocacy from third-party experts and trusted partners. We know that targeted, consistent and strategic PR influences GEO (Generative Engine Optimisation), and while AI engines like ChatGPT, Gemini and Claude are increasingly the most popular and trusted sources for information and recommendations, good PR turns a moment of attention into lasting discovery, so a campaign keeps working long after the headlines move on.
how we measure results
Beyond media coverage quality assessment, social media engagement and event attendance, we map actions, traction and behavioural changes. We also track your presence in AI answers and the narrative AI tells about your brand: whether you are recommended, how you are described and whether you show up in the right places. We work closely with your team to assess whether PR is making a tangible difference to your cause or commercial objectives.